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Campus NIL's Circular Economy Model

Economy Model

  • Free student subscription

  • 80% of ad revenue shared with students as "Cash Credits"

  • Students must use Credits to purchase from Campus NIL advertisers

  • Equal distribution of Credits among all student subscribers

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This creates a closed-loop system where:

  1. Advertisers pay Campus NIL for access to the student market

  2. Campus NIL distributes 80% of that revenue to students as Credits

  3. Students use Credits to purchase advertisers' products

  4. Advertisers benefit from guaranteed sales to students                                         

Key Differences from Traditional Models

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  • Much higher revenue share (80%) compared to typical corporate dividends

  • Benefits are in purchasing power, not cash

  • Closed system requiring purchases from specific advertisers

  • Direct link between ad spending and student purchases

  • Equal distribution regardless of individual student popularity/influence

 

Potential Benefits

  • Increased purchasing power for students

  • Guaranteed engagement for advertisers

  • Targeted marketing to college demographic

  • Accessible to all students, not just athletes

 

This model creates a unique ecosystem that aims to benefit both students and advertisers through a self-sustaining cycle of advertising and consumption. It's fundamentally different from both traditional corporate revenue sharing and emerging

 

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